Marketing is a big wide world – a literal ecosystem of strategies and tactics to convince your customers that you’re their one in a million.

But there’s something very simple at the heart of marketing.

Words.

When you build a brand.

When you formulate a strategy.

When you identify your positioning. When you articulate your unique value.

When you define a mission and vision.

When you develop messaging.

When you create an email campaign.

When you write a script for a reel or video.

When you write an ad…

You need words. Because marketing is writing. And marketing writing is copywriting.